DIGITAL TRUST BUILDERS / THE JOURNAL

Case Studies

Practical perspectives on digital presence, customer relationships and building lasting trust.

DIGITAL RESILIENCE

Crisis-Proof Isn’t a Plan B. It’s an Owned Audience.

Why an audience you can reach directly is one of the strongest foundations for a resilient business.

DIGITAL TRANSFORMATION

How rebranding, a website and an audience-led service strategy helped a local nonprofit develop a national digital presence.

SOCIAL MEDIA STRATEGY

A historical case of focusing on Facebook, with audience growth from 2,000 to 160,000 followers and annual paid membership reaching 4,000.

MEMBERSHIP PLATFORMS

How testing subscription workflows led to a platform change that supported contact management, donations and annual paid membership.

ONLINE REPUTATION

How regular publishing on a blog, social media and YouTube pushed four defamatory websites beyond the tenth page of Google.

SOCIAL MEDIA

A strategy combining influencer collaborations and media coverage: 660,000 people reached on Facebook and growth reaching 500 followers per day.

SOCIAL MEDIA

How regular article posting and radio and television appearances accompanied growth from 2,000 to 100,000 Facebook followers.

NEWSLETTERS

How regular writing and publishing on WordPress and social media helped grow a weekly health newsletter from zero to 1,000 subscribers.